Savvy Marketting

For Kaeta’s baptism, she received this picture frame:

It’s very nice of course, but note the sticker on the glass:

Now, exactly what sliver of the picture frame market doesn’t know that you can personalize the frame with your own photo?? This frame manufacturer spent money having that sticker designed, printed, and applied to its frames because it thought there would be some return on that investment. Someone out there must be comparing two frames and saying to themselves, “Well, this one lets me personalize it with my favorite picture, but with this one I’m stuck with a stock photo. I’ll go with Option A!”

Weird.